McDonald’s Rome Mosaic Serves Ancient Banquet With Hamburgers, Public Groans

McDonald’s Rome mosaic depicts an ancient Roman feast—complete with hamburgers and fries—inside Galleria Alberto Sordi until 7 June. The 'Enjoy the Classics' publicity stunt, echoing the city’s 50-plus McDonald’s outlets since 1986, has locals debating its taste. One critic labeled it 'poor taste,' while others found the humor irresistible.
The so-called archaeological 'find'—actually a McDonald’s marketing ploy—blends ancient Roman mosaic style with unmistakable fast food. Social media users in Rome can visit the installation for 7 days, with reactions ranging from laughter to disbelief. 'Archaeological dig,' one visitor quipped, snapping photos beside the golden arches.
McDonald’s first opened near Rome’s Spanish Steps in 1986; today, more than 50 outlets dot the Italian capital, blending burgers with ancient ruins.