Each year, this dedicated Catholic marks Good Friday by being nailed to a cross, a ritual he’s performed for 36 years. Is this devotion or a bizarre spectacle?

Crowds flock to San Pedro Cutud each Holy Week, snapping viral images as Ruben, bloodied and crowned with thorns, endures foot-long nails and searing heat. This shocking Good Friday ritual, rooted in post-WWII Filipino tradition, now draws global pilgrimage tourism.