An Austrian brewery introduces a bold, eco-friendly beer made from recycled festival urine. Aiming to combat wastage, this 'pisner' lets drinkers raise a glass to sustainability—proving that innovation can truly emerge in the most unexpected forms.

With 6,000 liters of pure, filtered urine collected daily from festival porta-potties, Öklopisner transforms what would be waste into a buzzworthy, eco-conscious lager. Global preorders and viral “weird beer” searches show this sustainability stunt is already a runaway hit.