🎨Culture
🕒 19 hrs ago

Cadbury's Chilled Chocolate Wrappers Reveal Summer Surprises

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Image & Source: mirror

Cadbury's latest Dairy Milk Summer Edition bars come with thermochromic packaging that reveals vivid designs—like deck chairs and kites—when stored in the fridge, igniting discussions on the ideal chocolate storage method. This innovation taps into the ongoing debate: should chocolate be kept in the fridge or at room temperature?

The limited-edition range includes four unique designs and introduces an Iced Latte flavor, blending coffee cream with biscuit pieces, all encased in Dairy Milk chocolate. This flavor aims to capture the essence of a chilled summer treat, aligning with the packaging's cool transformation.

Cadbury's research indicates that 53% of Britons prefer their chocolate chilled, highlighting a nation divided over the best way to enjoy this sweet treat.

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