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🕒 8 hrs ago

Amazon Fresh NY: 2,000 Office Workers Herd Groceries Through Prime Day Chaos

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Image & Source: theguardian

Amazon Fresh New York enlists 2,000 office staff to pack groceries alongside robots for Prime Day mania, blending business casual with lettuce-scented hustle. Trending queries like 'Amazon Fresh Prime Day deals' and 'corporate volunteers warehouse' spike. Engineers and marketers, summoned via Slack, assemble carts and morale-boosting snacks in Brooklyn’s Red Hook warehouse. “It allows corporate employees to get closer to customers,” says Amazon’s Griffin Buch, as office meetings echo among crates of avocados.

The sight of Amazon’s coders packing carrots beside pickers in Red Hook is only half the spectacle; this year’s Prime Day sees drones, robots, and human volunteers in surreal harmony. Trending searches for 'Amazon Prime Day warehouse jobs' and 'Amazon Fresh delivery times' surge. As CEO Andy Jassy dreams of robot grocery armies, marketers distribute snacks with the same fervor as discount codes. “Over time, as we expand the use of robotics in our fulfillment centers, we will have robots doing fulfillment and transportation for us,” he promises, as humans and machines bond over bananas.

In a twist, every Amazon Fresh volunteer can pause for conference calls behind boxes of kale, as slipstreaming drones and marketers unite to keep New York’s grocery orders oddly on time.

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