In a groundbreaking discovery, scientists introduced ‘olo,’ a brand-new color never before perceived by human eyes, challenging conventional knowledge of color and vision science in a dazzling revelation.

Test subjects described ‘Olo’ as a sensation unlike any color on the visible spectrum, with one calling it “like tasting static.” Now, tech giants are racing to patent methods for “Olo display technology,” betting this viral science breakthrough could revolutionize digital screens.