In a bizarre promotional twist, Netflix offers fans a chance to steal a diamond worth £750,000 as part of a marketing stunt for a new true crime series. Are they encouraging crime or just pushing the envelope of advertising?

Drawing crowds to Clapham High Street, the real 9-carat diamond sparkled behind glass, watched by eagle-eyed security and CCTV. As viral video clips of hopeful “thieves” emerged, Netflix’s diamond heist billboard turned a true crime docuseries into must-see street theater.