McDonald’s Italy Beach Towels Lure 1.4M Fans on Absurd European Pilgrimage

McDonald’s Italy beach towel promo sends 1.4M TikTok viewers into a frenzy, as fans cross continents to score a Big Mac, fries, soda, or McFlurry towel—top Google queries: “How do you get McDonald’s beach towel in Italy?” and “Are McDonald’s Italy promotions worth traveling for?” TikToker Leonie laments, “Not the freaking soda,” after her touchscreen quest ends with the least-coveted design, while Ana’s Sardinia haul nets the prized fries towel.
After towel-seekers crossed Europe for adult Happy Meals, McDonald’s Italy’s promo triggered global FOMO and a TikTok surge. Some fans book flights just to try kiosk hacks—“You have to order specific meals!”—prompting “Why do people travel for McDonald’s?” and “Can you choose your McDonald’s towel?” queries. Picture a family road-tripping past Roman ruins, only to debate between fries or soda-printed linens in a Milan McDonald’s.
Every purchase of a Large McMenu or Happy Meal at participating McDonald’s in Italy now delivers a random beach towel—no design choice, just the chance to picnic with a McFlurry on the Amalfi Coast.