In England's 'bottle kicking' contest, neighboring villages in Leicestershire face off by wrestling over a beer barrel through fields and rivers, all in the name of local pride and centuries-old custom. Quirky English traditions and rural rivalry collide.

This year, Hallaton’s victors hoisted their “bottle” atop the Butter Cross monument, guzzling beer as cheers echoed through the village. With roots tracing back to ancient pagan rituals and rumors it inspired rugby, this wild local sport has gone viral as the ultimate English brawl.