Tech CEO's 'AI' App Unmasked as Call Center Scam—Deceptive Tech or Genius Marketing?

A tech CEO is in hot water after his so-called “AI” app turned out to be powered by... real people in a call center. The futuristic shopping assistant was less algorithm, more intern with a headset. It’s Silicon Valley theater at its finest—smoke, mirrors, and surprisingly chatty humans.
Court filings reveal that after a natural disaster stalled Nate’s Filipino call center, CEO Albert Saniger scrambled to launch a Romanian backup—exposing how the “AI” app’s automation rate was near zero. This latest AI scandal is shaking up the world of tech fraud news.